JOSEPH BRANT HOSPITAL

Coming out of Covid, hospital workers were exhausted. Burnout was real, yet plenty of employers were still asking for 100%, and the ambitious ones 110% from their workers. Joseph Brant Hospital was different. They actually cared about work life balance, not just printing it on posters. So we found an angle that might just break the clutter of recruitment advertising.

AGENCY: Operatic, Canada
CREATIVE DIRECTOR\COPYWRITER: Gautham Seran