Ozempic, arguably the drug of the century, had a problem. Generics were coming. As a consumer, I’m perfectly happy with Kirkland Acetaminophen. I’d even go as far as to say it’s better than Tylenol. But as an ad guy with bills, which in fact are the reason that I’d even need Acetaminophen in the first place, I have no qualms waxing lyrical about the value of brand loyalty. So I did what almost any copywriter would do.

AGENCY: Operatic, Canada
CREATIVE DIRECTOR\COPYWRITER: Gautham Seran