Wegovy isn’t just a weight-loss drug anymore, it’s a cultural phenomenon. To tap into that, we lean on a simple human truth: people tune out generic ads, but instinctively notice their own name. Thousands of stark, hyper-personalized reminder ads turn that into a 1:1 nudge at scale, all while staying PAAB compliant. This was developed as part of a pitch.

AGENCY: Operatic, Canada
CREATIVE DIRECTOR\COPYWRITER: Gautham Seran