Pharma advertising in Canada is not easy. A drug brand cannot say what it does, what it treats, or even that it treats anything. So brands sometimes take the unbranded route, talking about the condition and hinting at the help available, in hopes that consumers connect the dots.

Here’s an unbranded campaign for Wegovy. When the name already sounds like “We go wee,” a copywriter can do the rest. Arguably, it is more on-brand than many branded campaigns.

AGENCY: Operatic, Canada
CREATIVE DIRECTOR\COPYWRITER: Gautham Seran